Penfield Children’s Center is excited to announce a new partnership with MySwaddle, a leading digital maternal health platform dedicated to improving outcomes for mothers and babies. Together, Penfield and MySwaddle are expanding access to comprehensive prenatal and postpartum support for women and families in the Milwaukee community. Read the full press release on PR wire.

Through this collaboration, Penfield will integrate MySwaddle’s technology into its Growing Together program—a group pregnancy care model that combines education, community resources, and peer support for expectant mothers. Growing Together participants meet in small groups with similar due dates, providing a safe, supportive space to share experiences and learn together.

The MySwaddle platform enhances this model by offering digital tools and resources that extend support beyond the classroom. Expectant mothers will gain access to culturally responsive educational content, a network of care providers, and virtual doulas—all designed to address the unique challenges faced by women during pregnancy and postpartum.

“MySwaddle has added an extra layer of communication and opportunity for customized education around pregnancy. It’s been beneficial to add to our Growing Together Program and the mom’s are enjoying the flexibility of the app. If a mom changes contact information, I may lose touch– however MySwaddle provides a way to message outside of texting or email. It also provides the moms the opportunity to review educational materials on their own time, from the comfort of anywhere. This eliminates the worry of a mom missing information from joining late, or missing a meeting.” Lorianne Woolverton, Healthcare Equity Specialist at Penfield.

This partnership reflects Penfield’s more recent expansion of services to support mothers and babies during pregnancy—helping ensure every child has the healthiest possible start in life. By extending care and resources into the prenatal period, Penfield continues its mission of empowering families and building strong foundations for lifelong learning and development.

Key features of the MySwaddle platform include:

  • Culturally Tailored Education – Multilingual, inclusive content designed for diverse communities
  • Comprehensive Care Coordination – Integration with healthcare systems and provider networks
  • Risk Assessment Tools – Evidence-based screening and monitoring
  • Postpartum Support – Extended care through 12 months postpartum, including mental health resources

Together, Penfield Children’s Center and MySwaddle are working to reduce maternal health disparities, strengthen family support systems, and improve outcomes for mothers and babies throughout Milwaukee County.

To learn more about Penfield’s Growing Together program here.

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