Share Your Heart!


Heart of Canal Street is Potawatomi Hotel & Casino’s community program that raises funds for children’s charities – and Penfield Children’s Center is in the running to be a beneficiary.

Heart of Canal Street has raised nearly $16 million for hundreds of area children’s charities since 1994. The program honors the Potawatomi tradition of nurturing younger generations so they grow to lead healthy, productive lives.

Half of each $3 or $7 Canal Street Bingo game purchased goes to the Heart of Canal Street fund, which totaled more than $1 million last year! Share your heart by playing the Canal Street Bingo game now through Dec. 15. Visit to learn more.

Behavior Clinic Receives National Endorsement

Behavior Clinic 111

Penfield Children’s Center is excited to announce that the Behavior Clinic recently received a national endorsement from SAMHSA’s National Registry of Evidence-based Programs and Practices (NREPP). The SAMHSA endorsement acknowledges the amazing work of the Behavior Clinic staff to provide mental health services to more than 400 central city Milwaukee children every year.

“The NREPP endorsement is a tremendous validation of the Behavior Clinic’s direct service, training and research model and value of the Early Pathways program to our community,” said Christine Holmes, president and CEO at Penfield Children’s Center.

For more information about the Behavior Clinic, visit call 414.344.7676.

WGIRLS Milwaukee 2nd Annual Masquerade Ball

One of Penfield’s generous supporters, WGIRLS Milwaukee presents the 2nd Annual Masquerade Ball. NEW THIS YEAR: Prior to the event, Penfield Children’s Center has the chance to win $1,500 if we receive the most votes on Facebook. Please vote for us by visiting the WGIRLS Masquerade Ball Facebook Page and “liking” our nomination photo.Masq Ball


Getting Ready for Kindergarten












Transitioning into kindergarten can make kids excited AND nervous, especially if he/she has spent the summer at home. Experts suggest touring the new school ahead of time, packing a comfort item in your child’s backpack (such as a family photo or favorite stuffed animal) and establishing a good-bye routine.

Learn more in Fox 6’s interview with Rya Massek and Rebecca Michelsen of Penfield Children’s Center!

Handwashing Fun with Marquette University!

Learning about handwashing with Marquette University

Penfield was excited to welcome Marquette University Master of Science in Nursing students for a fun and educational handwashing presentation. Children and teachers gathered in the Gross Motor Skills room for a sing-along lesson about keeping little hands clean and germs away!

Did you know? Proper handwashing is one of the easiest and most effective ways to stay healthy. To learn more about the importance of soaping up, check out our Penfield Building Blocks handwashing video:

We Bring Fresh Food to our Kids

In the interest of offering healthy and nutritious food to the children at our center, Penfield has been working to bring food service in-house. Thanks to the generosity of several donors, that is now possible.

A new industrial-sized refrigerator, stove and freezer from the Boelter Company, along with new floor installation by Kohl’s Department Stores, have transformed Penfield’s primary kitchen space. Penfield is already preparing breakfast and lunch for children entirely in-house. By eliminating catered and pre-packaged foods, Penfield is ensuring a healthier menu for children and reducing the consumption of sodium and preservatives.

Additionally, thanks to a generous donation of cabinets from Cathy and Michael White – along with installation work and materials donated by Greenfire Management – a basement storage room was transformed into a new food preparation area for meetings and family events. The basement prep area will better accommodate Penfield’s family programs, holiday-themed events, as well as gatherings of corporate and civic groups.

Thank you to the Boelter Company, Greenfire Management, Kohl’s Department Stores, and Cathy and Michael White for their generous support.



Penfield Named Large Nonprofit of the Year

Penfield Children’s Center was honored with the “Large Nonprofit of the Year” award from BizTimes Media at the inaugural Nonprofit Excellence Awards on November 4 at Potawatomi Hotel & Casino. Penfield shared excellent company in this category paired with Meta House and Junior Achievement of Wisconsin.

Penfield was selected through a vetting process conducted by BizTimes Media, the Association of Fundraising Professionals of Southeastern Wisconsin and the Donors Forum of Wisconsin. More than 100 nominations in 10 categories were submitted during the program’s first year.

The Nonprofit Excellence Awards program is designed to highlight the community impact of southeastern Wisconsin businesses and nonprofits. The program also salutes the work of for-profit organizations, executives and professionals who donate their time, talent and financial support to community causes.

Change a Child’s Life. One Dollar at a Time.

Everyone knows about Black Friday and its popular online version, Cyber Monday.  But, how many have heard of #GivingTuesday?  It’s a movement to create a national day of giving and today, families, businesses, communities, companies and organizations are encouraged to donate their time or money to a specific cause.

Today, we want you to give $1. We’ll happily take more, but today, it’s just $1. Your $1 will change the life of a child like JJ.  Visit our fundraising page, watch JJ’s video and please contribute.  Today, we truly have the opportunity to prove that there is power in numbers.


Winter Coats Needed

With the recent snowfall, it’s apparent that winter is here and we need to make sure our kids stay warm throughout the entire season.  We are currently seeking donations of children’s coats, sizes 5-12.  Make an easy and convenient purchase through our wishlist and it will be delivered directly to us!  Donations can also be dropped off at the Center.

Thanks for helping our kids keep out the cold!




Penfield Photos

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