Change a Child’s Life. One Dollar at a Time.

Everyone knows about Black Friday and its popular online version, Cyber Monday.  But, how many have heard of #GivingTuesday?  It’s a movement to create a national day of giving and today, families, businesses, communities, companies and organizations are encouraged to donate their time or money to a specific cause.

Today, we want you to give $1. We’ll happily take more, but today, it’s just $1. Your $1 will change the life of a child like JJ.  Visit our fundraising page, watch JJ’s video and please contribute.  Today, we truly have the opportunity to prove that there is power in numbers.


Winter Coats Needed

With the recent snowfall, it’s apparent that winter is here and we need to make sure our kids stay warm throughout the entire season.  We are currently seeking donations of children’s coats, sizes 5-12.  Make an easy and convenient purchase through our wishlist and it will be delivered directly to us!  Donations can also be dropped off at the Center.

Thanks for helping our kids keep out the cold!




Penfield Makes Sure Every Child Enjoys Story Time

Earlier this year, Penfield created Sensory Friendly Story Time – a new opportunity for kids to learn and play together in a fun-filled and inclusive environment.  Hosted at the New Berlin Public Library and featuring the storytelling talent of Penfield’s special education teacher, Nick Strupp, this story time is designed to engage children ages 2 to 7 through movement, music, stories and play.  It is open to all children, with a special emphasis on those who have difficulty sitting still or challenges with sensory integration.

Providing hands-on activities gives children who have trouble focusing an added opportunity to engage in the story and gain exposure to reading.  Whether it’s helping create a picture of a caterpillar on a felt board while reading The Very Hungry Caterpillar, or singing a song about painting while reading I Ain’t Gonna Paint No More, children have the chance to interact with the story and bring the characters to life.

Sensory Friendly Story Times are free and open to the public, with upcoming story times scheduled for:

Thursday, September 25 at 7 p.m.

Thursday, October 23 at 7 p.m.

Thursday, November 13 at 7 p.m.

To register for a Sensory Friendly Story Time, please call the New Berlin Library at (262) 785-4980.

Make a Donation to the “Get Ready to Learn” Campaign

Because many of our families struggle financially, the added expense of purchasing school supplies this month may be too much to handle.  You can help us make sure our kids start the new school year off prepared and ready to learn by making a donation to our “Get Ready to Learn” campaign.  Proceeds from the campaign will help us purchase school supplies and new backpacks for our families in need.

It’s important to make sure our kids start the school year off right. Visit the “Get Ready to Learn” fundraising page to make a donation.  You can also spread the word socially, #GetReady2Learn.


Make Miracles Happen!

Miracle on Canal Street is Potawatomi Hotel & Casino’s signature community program that raises funds for children’s charities and Penfield is a 2014 beneficiary. Penfield was chosen by Milwaukee Radio Group which features 102.9 THE HOG (WHQG), 96.5 WKLH – Milwaukee’s Classic Rock, WJMR Jammin’ 98.3 and WNRG ENERGY 106.9.  The program began as a way to carry on the Potawatomi tradition of nurturing younger generations so they grow to lead healthy, productive lives.  To date, Miracle has raised more than $13.6 million for hundreds of area children’s charities.

Half of each $3 Miracle Bingo game purchased goes to the Miracle fund, which totaled more than $1 million last year!  Give the gift of a promising future by playing the Miracle Bingo game now through December 11.  Visit to learn more.


Sendik’s Food Market’s Commitment to Penfield Children

Penfield is, once again, the fortunate beneficiary of the Real Food Campaign – a fundraiser hosted by Balistreri Owned and Operated Sendik’s Food Markets.  Starting May 1 and running through July 31, Sendik’s stores throughout the Milwaukee metro area worked together to raise $55,500 for Penfield through the sale of featured merchandise.

“Sendik’s Food Market is proud to partner with Penfield Children’s Center to promote the health and well-being of kids through our summer giving program,” said Margaret Harris, one of the family co-owners of Sendik’s and a member of Penfield’s Board of Directors. “All proceeds from the sale of Sendik’s Real Food Magazine, American flags and Sendik’s insulated cups help provide services and programs for infants and young children to develop their minds and bodies, and reach their full potential.”


School Supply Drive at Stephanie Horne Boutique

Now through July 11, Stephanie Horne Boutique is holding a school supply drive for us!  Drop off three items or a backpack and you will receive a $15 gift card for the boutique.  All items will be used for our Back to School Ice Cream Social in August, where kids and families will receive a backpack full of supplies to start their year off right.

Stephanie Horne Boutique is located on Broadway in the Third Ward by the corner of Buffalo Street.  It is Milwaukee’s premier fashion destination for all your favorite brands such as Diane von Furstenburg to Hudson Denim.

Here is a complete list of needed school supplies:

Glue sticks

Large crayons – 8 count

Large Pencils

Fiskars scissors

Crayons – 24 count


Pocket folders

Pencil box or case


Pink erasers

Glue bottles


Spiral notebooks

Loose leaf – Wide ruled


Cap erasers

Colored pencils

Pens (blue, black and red)

Backpack (young age)

Sendik’s Real Food Campaign Benefits Penfield

Our friends at Balistreri Owned and Operated Sendik’s Food Markets are supporting us once again through the Real Food Campaign.  Now through July 31, locations throughout Metro-Milwaukee are selling lollipops ($1), American flags ($1) and insulated tumblers ($10) with all proceeds benefitting Penfield.  This generous campaign also includes proceeds from the sale of the Summer 2014 Real Food Magazine.

Sendik’s is a locally-owned, high quality grocer that provides Milwaukee and Southeast Wisconsin with the finest selection of food products, produce and gourmet goodies.  A long time friend and supporter of Penfield, we are extremely grateful for Sendik’s commitment to help children in the Milwaukee community reach their full potential.

Visit Sendik’s Food Markets’ website to learn more about the Real Food Campaign.

WGirls Milwaukee Holds Bachelor/ette Auction to Benefit Penfield

WGirls Milwaukee, a group of young professional women who plan events and partner with local non profits that serve women and children, is hosting the 5th annual Bachelor/ette Auction on Thursday, May 15 at the Wherehouse with all the proceeds benefiting Penfield.  By partnering with nonprofits whose goals align closely with their own, the WGirls work to raise money, volunteer and affect positive change in the lives of countless women and children in need.

Milwaukee’s most eligible bachelors and bachelorettes are auctioned off live in front of 500 young professionals, all in the name of charity. Guests bid to win a pre-planned dream date with a bachelor or bachelorette. The evening includes drink specials, raffle prizes, photos and dancing.  Last year’s event was a huge success and benefited Meta House, a residential treatment facility that helps women struggling with drug and alcohol addiction.

Tickets will soon be on sale for this event, so please stay tuned!

Roots Salon Fashion Affair, May 2, 2014

Roots Salon and Penfield are hosting the Fashion Affair on May 2, 2014 at Potawatomi Bingo and Casino.  The event features a glamorous runway fashion show, modeling clothing from local boutiques with hair and make-up done by Roots Salon.  Proceeds from the event benefit Penfield!  We’re excited to partner with Roots Salon for this chic event.

Tickets are currently on sale for this fabulous event.  General admission tickets are $21 and include admission, appetizers and a $10 Potawatomi gaming credit for the evening.  VIP tickets are $46 and include admission, a reserved seat and gift bag, appetizers and a $10 Potawatomi gaming credit.  Don’t miss your opportunity to attend this event!

Click here to purchase tickets.





Penfield Photos

penfld_kohls_xmas_party-2011web-8292 69 72 img_9875 30-14 penfld_kohls_xmas_party-2011web-8009